Fishing Boats

There is no better place to shop for a fishing boat!  Area dealers display makes of every type of fishing boat used in Michigan.  This is a unique opportunity to see an unparalleled selection and the BEST pricing and terms!

Fishing Tackle

The ULTIMATE Tackle Expo!  Michigan tackle shops supported by the major maufacturer displays offer the BEST deals of the year...joined by speciality bait vendors that travel to Novi only once a year for this show!

Lake Ultimate

An indoor lake?  You bet!  The Rock Financial Showplace will be home to Lake Ultimate.  With over 110,000 gallons of water, this lake provides the ULTIMATE opportunity for seminar leaders like Kevin VanDam and others to present from a fully rigged floating boat while trolling, casting and catching fish.  These tournament pros will be able to give truly unique seminars!  This is the most innovative seminar platform of any fishing show in the world!

Special guest host and MC, David Rose, will keep audiences hanging on the edge of their seats with his introductions and humor.

Sponsored by Evinrude.

Michigan Sportsmen Against Hunger Food Drive

The Ultimate Fishing Show has partnered with Michigan Sportsmen Against Hunger for a huge opening night food drive.  Bring a sack of non-perishable food items (minimum of 4 pounds or 6 cans or boxes) to the Rock Financial Showplace on opening night, Thursday, January 8th and get in for FREE!  The food will be collected by volunteers from local conservation organizations and donated to the Red Cross and area food banks.

Shore Lunch Fish Fry

A large dining area has been designated as the site of the 4th Annual Ultimate Shore Lunch Fish Fry.  The Shore Lunch has acquired "ULTIMATE" status with an expanded menu, a family entertainment area and a large bar popular with sportsmen.  A basket of walleye fillets breaded in special breading mix will be served up with fries and slaw at a "family price" throughout the show.

Fly Fishing Area

Presented by Colton Bay Outfitters & Michigan Fly Fishing Club

The Ultimate Fishing Show has teamed up with the best local fly fishing store to create a huge fly fishing area!  With continuous free fly casting lessons and non-stop fly tying demonstrations, this area will offer the best in information and products to Detroit fly fishing anglers of all ages and all skill levels.  Other activities include book signings and expert advice on local fishing opportunities from guides, professional instructors, outfitters and pros.

Free Fly Casting Instruction - Come take advantage of the FREE fly casting instruction!  Stop by and ask for help with fly casting fundamentals from beginner to advanced.  Professional guides will be on hand to provide tips and techniques that will surely improve your time on the water this year.

Fly Tyers Corner - Come to watch some of the top fly tyers in Michigan as they set up and demonstrate their favorite patterns or make a request.  This is a constant workshop for anglers that share an interest in this artful pastime.

National Fishing Lure Collectors Club

Royal Oak's Dennis Wolfe of the National Fishing Lure Collectors Club will be at the Show with a unique display of antique fishing lures and sporting collectibles.  Make sure to bring your old tackle to the show and have it appraised for FREE -- You may have a fortune rusting away in that old tackle box!

Michigan Charter Boat Association Virtual Fishing Simulator

Simulated fishing?  Yes, it's "virtual fishing!"  Take the trolling rod in hand, watch the video screen and get ready!  The salmon takes that lure like a freight train and your job is to land that fish.  You have to try this newest technology.  Michigan charter captains are on hand to coach your fish playing technique.  The computer grades your ability and the best scores win charter fishing trips for the summer of 2009!  All proceeds benefit the MCBA's scholarship fund.

Ultimate Casting Competition

Presented by NBAA
Who has the best casting accuracy at the show?  You?  Prove it.  This competition is designed to be both fun and intensely competitive for hard core anglers of all ages.  Contestants will compete in a side-by-side timed "cast-off."  A special course has been designed with target rings at various distances.  Each timed event will be 3 minutes, with the winner of each preliminary event being awarded a prize.  High scores will be tracked with the top finishers being invited back for the "regional" championship on Sunday.  Scoring will be based on the total score of clean ringers as calculated by the judges.  Winners will be determined by total score.  Ties will be settled by a "cast off."  Check in at the NBAA both to sign up at the show, no pre-registration required, first come first served based on available time.  An official NBAA judge will be on hand officiating the competition and will determine the grand champion.

Trout Pond

Presented by the Michigan Bass Busters 

The state's BEST trout pond will be full of frisky rainbows to challenge anglers young and old.  Even if you come just to watch, you will see the highest catch percentage of any trout pond you have ever seen.  Some lucky anglers will win prizes every day!

Casting Kids Competition

It's FREE! Children receive casting instruction from representatives of the Michigan B.A.S.S. Federated Clubs and compete for accuracy.   Casting Kids Hours of Instruction:  Saturday: 12pm-3pm & 4pm-7pm; Sunday: 12noon-3pm.

Rock Climbing Wall

Participants may climb this 25-foot wall utilizing the state-of-the-art hydraulic billet system.  Test your skills with the ultimate in safety located in the main exhibit hall. This feature, which charges a nominal fee, is a long time favorite of families.

Premier Animal Attractions

Premier Animal Attractions is a federally licensed, family owned, private zoo located in Michigan.  They will be at the show with some of their exotic animals!  The animals are obtained through a variety of ways including rescue, breeding programs, donation and zoo surplus.  A 22 acre farm houses approximately 30 exotic animals in large outside, natural enclosures.  

Meet Brian Shram - Detroit's Own Home Grown Fishing Rock Star!

He'll be at the show to meet fans and sign posters for free.  Copies of "Rockin' Fish Tales" are available for $9.99 each, which includes a gift bag of free fishing stuff and download cards.  Schram's appearances are Thursday and Friday from 2pm-7pm and on the weekend from 12pm-4pm.